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You can’t tell people not to smoke around their kids. Most already know it’s bad, and the rest don’t want to listen. So instead of accusing parents, we made smoke the villain, letting the moms, dads and caregivers we're talking to assume the far preferable role of protector and hero.
Fairy tales, playground rhymes and other royalty-free references served as the basis, while “Secondhand smoke doesn’t belong in a kid’s world” completed the thought in billboards, posters, brochures, online materials and community grassroots outreach.
My favorite is probably the bus ad, but I also loved this gorgeous illustration for an outdoor board, done by the estimable Mr. Clint Hansen. I think he got the whole “precious storybook with something amiss” thing pretty much perfect.
AD: Kristen Wieczorek
CD: Lindsey Bennett
Illustrator: Clint Hansen
You can’t tell people not to smoke around their kids. Most already know it’s bad, and the rest don’t want to listen. So instead of accusing parents, we made smoke the villain, letting the moms, dads and caregivers we're talking to assume the far preferable role of protector and hero.
Fairy tales, playground rhymes and other royalty-free references served as the basis, while “Secondhand smoke doesn’t belong in a kid’s world” completed the thought in billboards, posters, brochures, online materials and community grassroots outreach.
My favorite is probably the bus ad, but I also loved this gorgeous illustration for an outdoor board, done by the estimable Mr. Clint Hansen. I think he got the whole “precious storybook with something amiss” thing pretty much perfect.
AD: Kristen Wieczorek
CD: Lindsey Bennett
Illustrator: Clint Hansen