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Ultra-streamlined print campaign announcing the launch of a consulting firm that knows IT, but also knows more than IT.
The target customer, the person reading the Wall Street Journal editions in which this appeared, was the busy CEO – someone who’d never slow down long enough to read body copy.
But hoo-boy, they can’t resist a good chart!
AD: Kevin Christie
CD: Charlie Hopper
Ultra-streamlined print campaign announcing the launch of a consulting firm that knows IT, but also knows more than IT.
The target customer, the person reading the Wall Street Journal editions in which this appeared, was the busy CEO – someone who’d never slow down long enough to read body copy.
But hoo-boy, they can’t resist a good chart!
AD: Kevin Christie
CD: Charlie Hopper
categories: Print, Professional Services, Humming Boxes